Leveraging the power of online social networks: A contingency approach

Sheau Fen Crystal Yap, Christina K C Lee

Research output: Contribution to journal › Article › Research › peer-review

21 Citations (Scopus)

Original language	English
Pages (from-to)	345 - 374
Number of pages	30
Journal	Marketing Intelligence & Planning
Volume	32
Issue number	3
DOIs	https://doi.org/10.1108/MIP-03-2013-0048
Publication status	Published - 2014

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@article{cdbe838e8a98443b92f79356ecd50041,

title = "Leveraging the power of online social networks: A contingency approach",

author = "Yap, {Sheau Fen Crystal} and Lee, {Christina K C}",

year = "2014",

doi = "10.1108/MIP-03-2013-0048",

language = "English",

volume = "32",

pages = "345 -- 374",

journal = "Marketing Intelligence & Planning",

issn = "0263-4503",

publisher = "Emerald Group Publishing Limited",

number = "3",

}