Leveraging the power of online social networks: A contingency approach

Sheau Fen Crystal Yap, Christina K C Lee

    Research output: Contribution to journalArticleResearchpeer-review

    9 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)345 - 374
    Number of pages30
    JournalMarketing Intelligence and Planning
    Volume32
    Issue number3
    DOIs
    Publication statusPublished - 2014

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