Lessons from the Atlanta Olympics: Marketing and Organisational Considerations for Sydney 2000

Janek Ratnatunga, Siva K Muthaly

    Research output: Contribution to journalArticleResearchpeer-review

    Original languageEnglish
    Pages (from-to)239 - 257
    Number of pages19
    JournalInternational Journal of Sports Marketing and Sponsorship
    Publication statusPublished - 2000

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