TY - JOUR
T1 - Leisure Market Segmentation:: An Integrated Preference/Constraints-Based Approach
AU - Stemerding, Marcus P.
AU - Oppewal, Harmen
AU - Beckers, Theo A.M.
AU - Timmermans, Harry J.P.
PY - 1996/1/1
Y1 - 1996/1/1
N2 - Traditional segmentation schemes are often based on a grouping of consumers with similar preference functions. The research steps, ultimately leading to such segmentation schemes, are typically independent. In the present article, a new integrated approach to segmentation is introduced, which incorporates elements of traditional approaches, albeit in a new and innovative way. The new methodology and its potential managerial and policy relevance is illustrated using the Dutch initiative of reducing car use for leisure trips as an example.
AB - Traditional segmentation schemes are often based on a grouping of consumers with similar preference functions. The research steps, ultimately leading to such segmentation schemes, are typically independent. In the present article, a new integrated approach to segmentation is introduced, which incorporates elements of traditional approaches, albeit in a new and innovative way. The new methodology and its potential managerial and policy relevance is illustrated using the Dutch initiative of reducing car use for leisure trips as an example.
UR - http://www.scopus.com/inward/record.url?scp=0001430384&partnerID=8YFLogxK
U2 - 10.1300/J073v05n03_01
DO - 10.1300/J073v05n03_01
M3 - Article
AN - SCOPUS:0001430384
SN - 1054-8408
VL - 5
SP - 161
EP - 185
JO - Journal of Travel and Tourism Marketing
JF - Journal of Travel and Tourism Marketing
IS - 3
ER -