Lean design management using a gamified system

M. Khanzadi, M. M. Shahbazi, M. Arashpour, S. Ghosh

Research output: Contribution to journalArticleResearchpeer-review

5 Citations (Scopus)


Design process, due to its information-and innovation-intensive nature, is highly susceptible to change and thus, waste. This attracted the attention of lean design/construction professionals in the past few years. However, limited, if any, researches have addressed this issue from the human behavior perspective. This research proposes a method that exploits the potential of the Last Planner® System (LPS) in design management. The main contribution of this paper is improving the applicability of the LPS to design processes by incorporating a gamified pay-for-performance system into the normal practice of the LPS. It encourages motivating design engineers by granting them singlepoint, autonomous responsibility to perform their tasks. To this end, the proposed method shifts the focus of design managers away from predicting the workow and chronologies of design tasks to motivate design engineers to eliminate non-value-adding works/time. To bolster the concept and examine the method, it was put into practice by construction design teams. Findings corroborate the efficiency of the method in eliminating the nonvalue-adding works from design processes. The findings are of practical value to consulting firms, especially design team managers who seek to maximize innovation, competency, and quality outcome.

Original languageEnglish
Pages (from-to)15-25
Number of pages11
JournalScientia Iranica
Issue number1
Publication statusPublished - 1 Jan 2019
Externally publishedYes


  • Design management
  • Design value stream
  • Gamification
  • Last Planner® System
  • Pay for performance
  • Variability management

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