| Original language | English |
|---|---|
| Pages (from-to) | 69 - 78 |
| Number of pages | 10 |
| Journal | Revue Francaise Du Marketing |
| Volume | 188 |
| Issue number | 3 |
| Publication status | Published - 2002 |
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Michael Morrison
Research output: Contribution to journal › Article › Research › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 69 - 78 |
| Number of pages | 10 |
| Journal | Revue Francaise Du Marketing |
| Volume | 188 |
| Issue number | 3 |
| Publication status | Published - 2002 |