Jennifer Lawrence, remixed: Approaching celebrity through DIY digital culture

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Abstract

This article seeks to interrogate the relationship between two gendered aspects of celebrity: the way in which female celebrities are used to determine normative femininity in a post-feminist regulatory environment, and the way their audiences are primarily imagined as young and female. I aim to consider the intersections of this relationship by conducting an analysis of the discursive and affective practices of a feminine digital public where displays of digitally remixed culture are used to enact identity. Consisting of the circulation of self-representative GIF reaction blogs authored by young women on blogging social network Tumblr, I analyse how popular young actress Jennifer Lawrence is discursively and affectively sampled and remixed by these bloggers. These blogs match GIF (or.gif) images excerpted from film, television and other popular culture with self-authored captions to construct narratives of youthful femininity documenting feelings and reactions to quotidian situations. I draw together celebrity studies work and the work of feminist scholars of online identity to ask how young women, as subjects who are addressed by celebrity as a vehicle for broader, post-feminist narratives, use Lawrence s gendered, affective labour in their own identity work in a social, digital environment. Here, the blogs reuse and reconstruct Lawrence s skilful affective navigation of post-feminist demands and her celebrity signification of carefree and fun authenticity in narrating the bloggers own negotiations of femininity. (c) 2015 Taylor Francis.
Original languageEnglish
Pages (from-to)322 - 340
Number of pages19
JournalCelebrity Studies
Volume6
Issue number3
DOIs
Publication statusPublished - 2015

Keywords

  • audiences
  • digital media
  • identity work
  • Jennifer Lawrence
  • postfeminism

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