I've Got the Power: Investigating Dynamic Brand Logos

Stacey M. Baxter, Jasmina Ilicic

Research output: Contribution to conferenceAbstract

Original languageEnglish
Publication statusPublished - 2017
EventAssociation of Consumer Research annual conference 2017 - San Diego, United States of America
Duration: 26 Oct 201729 Oct 2017
https://www.acrwebsite.org/assets/pdfs/2017vol45.pdf (Proceedings)

Conference

ConferenceAssociation of Consumer Research annual conference 2017
Abbreviated titleACR 2017
Country/TerritoryUnited States of America
CitySan Diego
Period26/10/1729/10/17
Internet address

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