I've Got the Power: Investigating Dynamic Brand Logos

Research output: Contribution to conference › Abstract

Original language	English
Publication status	Published - 2017
Event	Association of Consumer Research annual conference 2017 - San Diego, United States of America Duration: 26 Oct 2017 → 29 Oct 2017 https://www.acrwebsite.org/assets/pdfs/2017vol45.pdf (Proceedings)

Conference	Association of Consumer Research annual conference 2017
Abbreviated title	ACR 2017
Country/Territory	United States of America
City	San Diego
Period	26/10/17 → 29/10/17
Internet address	https://www.acrwebsite.org/assets/pdfs/2017vol45.pdf (Proceedings)

Cite this

@conference{1a784f8c87a843e98b8767b84fd82e97,

title = "I've Got the Power: Investigating Dynamic Brand Logos",

author = "Baxter, {Stacey M.} and Jasmina Ilicic",

year = "2017",

language = "English",

note = "Association of Consumer Research annual conference 2017, ACR 2017 ; Conference date: 26-10-2017 Through 29-10-2017",

url = "https://www.acrwebsite.org/assets/pdfs/2017vol45.pdf",

}