TY - JOUR
T1 - Is a picture worth a thousand words? Using films and television shows to teach public relations
AU - Hutton, James G
AU - Mak, A K Y
PY - 2014
Y1 - 2014
N2 - While a number of studies have looked at the image of public relations practitioners as portrayed in films and other media, few if any of those studies have focused primarily on the pedagogical perspective of using films. Therefore, a benchmark international survey of public relations educators was undertaken to answer questions about how (or whether) to use films as a teaching tool. Among other things, the findings of the study shed light on how often PR instructors use films in the classroom; the value that films provide; why some professors decline to use them; which specific films and television shows are being used; and guidelines for utilizing movies and television programs as an effective pedagogical technique. (c) 2014 Elsevier Inc.
AB - While a number of studies have looked at the image of public relations practitioners as portrayed in films and other media, few if any of those studies have focused primarily on the pedagogical perspective of using films. Therefore, a benchmark international survey of public relations educators was undertaken to answer questions about how (or whether) to use films as a teaching tool. Among other things, the findings of the study shed light on how often PR instructors use films in the classroom; the value that films provide; why some professors decline to use them; which specific films and television shows are being used; and guidelines for utilizing movies and television programs as an effective pedagogical technique. (c) 2014 Elsevier Inc.
UR - http://tinyurl.com/oc5y453
U2 - 10.1016/j.pubrev.2014.03.003
DO - 10.1016/j.pubrev.2014.03.003
M3 - Article
VL - 40
SP - 585
EP - 594
JO - Public Relations Review
JF - Public Relations Review
SN - 0363-8111
IS - 3
ER -