Investigating the impact of guilt and shame proneness on consumer ethics: A cross national study

Denni Arli, Cheryl Leo, Fandy Tjiptono

Research output: Contribution to conferenceAbstract

Original languageEnglish
Pages1 - 7
Number of pages7
Publication statusPublished - 2014
EventAustralian and New Zealand Marketing Academy Conference 2014 - Brisbane, Australia
Duration: 1 Dec 20143 Dec 2014


ConferenceAustralian and New Zealand Marketing Academy Conference 2014
Abbreviated titleANZMAC 2014
OtherMarketers have long been recognised for their ability to stimulate demand, assisting corporations to sell products, services and ideas in ever-increasing quantities and/or improved efficiencies. Informed by the marketing discipline, social marketing is developing an increasing evidence base demonstrating its effectiveness in changing behaviours for social good.

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