| Original language | English |
|---|---|
| Pages | 1 - 7 |
| Number of pages | 7 |
| Publication status | Published - 2014 |
| Event | Australian and New Zealand Marketing Academy Conference 2014 - Brisbane, Australia Duration: 1 Dec 2014 → 3 Dec 2014 |
Conference
| Conference | Australian and New Zealand Marketing Academy Conference 2014 |
|---|---|
| Abbreviated title | ANZMAC 2014 |
| Country/Territory | Australia |
| City | Brisbane |
| Period | 1/12/14 → 3/12/14 |
| Other | Marketers have long been recognised for their ability to stimulate demand, assisting corporations to sell products, services and ideas in ever-increasing quantities and/or improved efficiencies. Informed by the marketing discipline, social marketing is developing an increasing evidence base demonstrating its effectiveness in changing behaviours for social good. |