Investigating the impact of guilt and shame proneness on consumer ethics: A cross national study

Denni Arli, Cheryl Leo, Fandy Tjiptono

    Research output: Contribution to conferenceAbstract

    Original languageEnglish
    Pages1 - 7
    Number of pages7
    Publication statusPublished - 2014
    EventAustralian and New Zealand Marketing Academy Conference 2014: Agents of Change - Brisbane, Australia
    Duration: 1 Dec 20143 Dec 2014

    Conference

    ConferenceAustralian and New Zealand Marketing Academy Conference 2014
    Abbreviated titleANZMAC 2014
    CountryAustralia
    CityBrisbane
    Period1/12/143/12/14
    OtherMarketers have long been recognised for their ability to stimulate demand, assisting corporations to sell products, services and ideas in ever-increasing quantities and/or improved efficiencies. Informed by the marketing discipline, social marketing is developing an increasing evidence base demonstrating its effectiveness in changing behaviours for social good.

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