Investigating the effectiveness of fear appeals to prompt help-seeking in at-risk gamblers

the moderating role of problem gambling status

Svetlana de Vos, Roberta Crouch, Pascale G Quester, Jasmina Ilicic

Research output: Contribution to conferenceAbstractOtherpeer-review

Abstract

This research examines the moderating role of problem gambling status (low-risk gamblers, moderate-risk gamblers and problem gamblers) on the processing of fear appeals in a sample of Australian gamblers.

This study uses multigroup comparisons in structural equation modelling (SEM) to test the robustness of the revised protection motivation model (RPMM) in predicting the effectiveness of fear appeals to induce help-seeking intentions in at-risk gamblers. The results provide evidence that fear does not mediate the impact of perceived susceptibility on help-seeking intentions in at-risk gamblers. Cognitive appraisals of perceived susceptibility directly and positively impact help-seeking intentions in low, moderate and problem gamblers.

Overall, this research demonstrates that negative emotion such as fear does not prompt at-risk gamblers to seek help. However, when gambling threat is perceived as relevant, the cognitive appraisals of gambling risks predict significant help-seeking intentions in low, moderate and problem gamblers. Direct impact of perceived susceptibility on help-seeking intentions does not significantly differ among low, moderate and problem gamblers. This research demonstrates the unique role of individual gambling status on fear appeal effectiveness in at-risk gamblers.
Original languageEnglish
DOIs
Publication statusPublished - 2017
EventAMS World Marketing Congress 2017 - Christchurch, New Zealand
Duration: 27 Jun 20171 Jul 2017
http://www.ams-web.org/event/2017WMC

Conference

ConferenceAMS World Marketing Congress 2017
Abbreviated titleWMC 2017
CountryNew Zealand
CityChristchurch
Period27/06/171/07/17
Internet address

Cite this

Vos, Svetlana de ; Crouch, Roberta ; Quester, Pascale G ; Ilicic, Jasmina. / Investigating the effectiveness of fear appeals to prompt help-seeking in at-risk gamblers : the moderating role of problem gambling status. Abstract from AMS World Marketing Congress 2017, Christchurch, New Zealand.
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title = "Investigating the effectiveness of fear appeals to prompt help-seeking in at-risk gamblers: the moderating role of problem gambling status",
abstract = "This research examines the moderating role of problem gambling status (low-risk gamblers, moderate-risk gamblers and problem gamblers) on the processing of fear appeals in a sample of Australian gamblers.This study uses multigroup comparisons in structural equation modelling (SEM) to test the robustness of the revised protection motivation model (RPMM) in predicting the effectiveness of fear appeals to induce help-seeking intentions in at-risk gamblers. The results provide evidence that fear does not mediate the impact of perceived susceptibility on help-seeking intentions in at-risk gamblers. Cognitive appraisals of perceived susceptibility directly and positively impact help-seeking intentions in low, moderate and problem gamblers.Overall, this research demonstrates that negative emotion such as fear does not prompt at-risk gamblers to seek help. However, when gambling threat is perceived as relevant, the cognitive appraisals of gambling risks predict significant help-seeking intentions in low, moderate and problem gamblers. Direct impact of perceived susceptibility on help-seeking intentions does not significantly differ among low, moderate and problem gamblers. This research demonstrates the unique role of individual gambling status on fear appeal effectiveness in at-risk gamblers.",
author = "Vos, {Svetlana de} and Roberta Crouch and Quester, {Pascale G} and Jasmina Ilicic",
year = "2017",
doi = "10.1007/978-3-319-68750-6_86",
language = "English",
note = "AMS World Marketing Congress 2017, WMC 2017 ; Conference date: 27-06-2017 Through 01-07-2017",
url = "http://www.ams-web.org/event/2017WMC",

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Investigating the effectiveness of fear appeals to prompt help-seeking in at-risk gamblers : the moderating role of problem gambling status. / Vos, Svetlana de; Crouch, Roberta; Quester, Pascale G; Ilicic, Jasmina.

2017. Abstract from AMS World Marketing Congress 2017, Christchurch, New Zealand.

Research output: Contribution to conferenceAbstractOtherpeer-review

TY - CONF

T1 - Investigating the effectiveness of fear appeals to prompt help-seeking in at-risk gamblers

T2 - the moderating role of problem gambling status

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AU - Crouch, Roberta

AU - Quester, Pascale G

AU - Ilicic, Jasmina

PY - 2017

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N2 - This research examines the moderating role of problem gambling status (low-risk gamblers, moderate-risk gamblers and problem gamblers) on the processing of fear appeals in a sample of Australian gamblers.This study uses multigroup comparisons in structural equation modelling (SEM) to test the robustness of the revised protection motivation model (RPMM) in predicting the effectiveness of fear appeals to induce help-seeking intentions in at-risk gamblers. The results provide evidence that fear does not mediate the impact of perceived susceptibility on help-seeking intentions in at-risk gamblers. Cognitive appraisals of perceived susceptibility directly and positively impact help-seeking intentions in low, moderate and problem gamblers.Overall, this research demonstrates that negative emotion such as fear does not prompt at-risk gamblers to seek help. However, when gambling threat is perceived as relevant, the cognitive appraisals of gambling risks predict significant help-seeking intentions in low, moderate and problem gamblers. Direct impact of perceived susceptibility on help-seeking intentions does not significantly differ among low, moderate and problem gamblers. This research demonstrates the unique role of individual gambling status on fear appeal effectiveness in at-risk gamblers.

AB - This research examines the moderating role of problem gambling status (low-risk gamblers, moderate-risk gamblers and problem gamblers) on the processing of fear appeals in a sample of Australian gamblers.This study uses multigroup comparisons in structural equation modelling (SEM) to test the robustness of the revised protection motivation model (RPMM) in predicting the effectiveness of fear appeals to induce help-seeking intentions in at-risk gamblers. The results provide evidence that fear does not mediate the impact of perceived susceptibility on help-seeking intentions in at-risk gamblers. Cognitive appraisals of perceived susceptibility directly and positively impact help-seeking intentions in low, moderate and problem gamblers.Overall, this research demonstrates that negative emotion such as fear does not prompt at-risk gamblers to seek help. However, when gambling threat is perceived as relevant, the cognitive appraisals of gambling risks predict significant help-seeking intentions in low, moderate and problem gamblers. Direct impact of perceived susceptibility on help-seeking intentions does not significantly differ among low, moderate and problem gamblers. This research demonstrates the unique role of individual gambling status on fear appeal effectiveness in at-risk gamblers.

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