Investigating objective measures of web page aesthetics and usability

Helen C. Purchase; John Hamer; Adrian Jamieson; Oran Ryan

Investigating objective measures of web page aesthetics and usability

Helen C. Purchase, John Hamer, Adrian Jamieson, Oran Ryan

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Abstract

As part of the ongoing debate about the role of aesthetic design of interfaces, this paper presents an aesthetic evaluation tool which quantifies the layout characteristics of a web page according to fourteen different metrics. By using the rich medium of web pages as our input, we have significantly extended the prior work done in this area which has typically focussed on simple interfaces. We report the results of an experiment to determine whether users judgements of "aesthetic appeal and "perceived usability match the numeric metric results. We found that aesthetic appeal (but not perceived usability) was captured by a metric that considered the placement of all objects on the screen, and that the placement of images is a strong predictor of both aesthetic appeal and perceived usability. We suggest practical implications of this work for web page designers.

Original language	English
Title of host publication	User Interfaces 2011 - Proceedings of the Twelfth Australasian User Interface Conference, AUIC 2011
Publisher	Association for Computing Machinery (ACM)
Pages	19-28
Number of pages	10
ISBN (Print)	9781920682972
Publication status	Published - 2011
Externally published	Yes
Event	Australasian User Interface Conference 2011 - Perth, Australia Duration: 17 Jan 2011 → 20 Jan 2011 Conference number: 12th https://dl.acm.org/doi/proceedings/10.5555/2460616 (Proceedings)

Publication series

Name	Conferences in Research and Practice in Information Technology Series
Volume	117
ISSN (Print)	1445-1336

Conference

Conference	Australasian User Interface Conference 2011
Abbreviated title	AUIC 2011
Country/Territory	Australia
City	Perth
Period	17/01/11 → 20/01/11
Internet address	https://dl.acm.org/doi/proceedings/10.5555/2460616 (Proceedings)

Keywords

Aesthetics
Empirical study
Layout
Perception

Cite this

Purchase, H. C., Hamer, J., Jamieson, A., & Ryan, O. (2011). Investigating objective measures of web page aesthetics and usability. In User Interfaces 2011 - Proceedings of the Twelfth Australasian User Interface Conference, AUIC 2011 (pp. 19-28). (Conferences in Research and Practice in Information Technology Series; Vol. 117). Association for Computing Machinery (ACM).

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note = "Australasian User Interface Conference 2011, AUIC 2011 ; Conference date: 17-01-2011 Through 20-01-2011",

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Purchase, HC, Hamer, J, Jamieson, A & Ryan, O 2011, Investigating objective measures of web page aesthetics and usability. in User Interfaces 2011 - Proceedings of the Twelfth Australasian User Interface Conference, AUIC 2011. Conferences in Research and Practice in Information Technology Series, vol. 117, Association for Computing Machinery (ACM), pp. 19-28, Australasian User Interface Conference 2011, Perth, Western Australia, Australia, 17/01/11.

Investigating objective measures of web page aesthetics and usability. / Purchase, Helen C.; Hamer, John; Jamieson, Adrian et al.
User Interfaces 2011 - Proceedings of the Twelfth Australasian User Interface Conference, AUIC 2011. Association for Computing Machinery (ACM), 2011. p. 19-28 (Conferences in Research and Practice in Information Technology Series; Vol. 117).

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

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Investigating objective measures of web page aesthetics and usability

Abstract

Publication series

Conference

Keywords

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Cite this