Investigating large-scale sponsorship relationships as co-marketing alliances

Francis John Damien Farrelly, Pascale G Quester

Research output: Contribution to journal › Article › Other

Cite this

@article{c1a84bca782c4168a9b91d5342221930,

title = "Investigating large-scale sponsorship relationships as co-marketing alliances",

author = "Farrelly, {Francis John Damien} and Quester, {Pascale G}",

year = "2005",

language = "English",

volume = "48",

pages = "55 -- 62",

journal = "Business Horizons",

issn = "0007-6813",

publisher = "Elsevier",

}