Original language | English |
---|---|
Pages (from-to) | 55 - 62 |
Number of pages | 8 |
Journal | Business Horizons |
Volume | 48 |
Publication status | Published - 2005 |
Investigating large-scale sponsorship relationships as co-marketing alliances
Francis John Damien Farrelly, Pascale G Quester
Research output: Contribution to journal › Article › Other
51
Citations
(Scopus)