Investigating large-scale sponsorship relationships as co-marketing alliances

Francis John Damien Farrelly, Pascale G Quester

Research output: Contribution to journalArticleOther

46 Citations (Scopus)
Original languageEnglish
Pages (from-to)55 - 62
Number of pages8
JournalBusiness Horizons
Volume48
Publication statusPublished - 2005

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