Investigating Emotional Advertising: Fear Mixed with Challenge Appeal and its Influence on Information Processing Modes and Behavioural Intentions

Svetlana de Vos; Roberta Crouch; Pascale G Quester; Jasmina Ilicic

Investigating Emotional Advertising: Fear Mixed with Challenge Appeal and its Influence on Information Processing Modes and Behavioural Intentions

Svetlana de Vos, Roberta Crouch, Pascale G Quester, Jasmina Ilicic

Department of Marketing

Research output: Contribution to conference › Abstract

Original language	English
Publication status	Published - 2015
Event	International Conference on Social Media, SEO, and Marketing Strategies - Valencia, Spain Duration: 3 Nov 2015 → 4 Nov 2015 http://www.conferenceseries.com/advertising-marketing-retailing-online-digital-mobile.php

Conference

Conference	International Conference on Social Media, SEO, and Marketing Strategies
Country/Territory	Spain
City	Valencia
Period	3/11/15 → 4/11/15
Internet address	http://www.conferenceseries.com/advertising-marketing-retailing-online-digital-mobile.php

Cite this

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title = "Investigating Emotional Advertising: Fear Mixed with Challenge Appeal and its Influence on Information Processing Modes and Behavioural Intentions",

author = "Vos, {Svetlana de} and Roberta Crouch and Quester, {Pascale G} and Jasmina Ilicic",

year = "2015",

language = "English",

note = "International Conference on Social Media, SEO, and Marketing Strategies ; Conference date: 03-11-2015 Through 04-11-2015",

url = "http://www.conferenceseries.com/advertising-marketing-retailing-online-digital-mobile.php",

}

Investigating Emotional Advertising: Fear Mixed with Challenge Appeal and its Influence on Information Processing Modes and Behavioural Intentions. / Vos, Svetlana de; Crouch, Roberta; Quester, Pascale G et al.
2015. Abstract from International Conference on Social Media, SEO, and Marketing Strategies, Valencia, Spain.

Research output: Contribution to conference › Abstract

TY - CONF

T1 - Investigating Emotional Advertising: Fear Mixed with Challenge Appeal and its Influence on Information Processing Modes and Behavioural Intentions

AU - Vos, Svetlana de

AU - Crouch, Roberta

AU - Quester, Pascale G

AU - Ilicic, Jasmina

PY - 2015

Y1 - 2015

M3 - Abstract

T2 - International Conference on Social Media, SEO, and Marketing Strategies

Y2 - 3 November 2015 through 4 November 2015

ER -