Investigating Emotional Advertising: Fear Mixed with Challenge Appeal and its Influence on Information Processing Modes and Behavioural Intentions

Svetlana de Vos, Roberta Crouch, Pascale G Quester, Jasmina Ilicic

Research output: Contribution to conferenceAbstract

Original languageEnglish
Publication statusPublished - 2015
EventInternational Conference on Social Media, SEO, and Marketing Strategies - Valencia, Spain
Duration: 3 Nov 20154 Nov 2015
http://www.conferenceseries.com/advertising-marketing-retailing-online-digital-mobile.php

Conference

ConferenceInternational Conference on Social Media, SEO, and Marketing Strategies
CountrySpain
CityValencia
Period3/11/154/11/15
Internet address

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