Investigating Emotional Advertising: Fear Mixed with Challenge Appeal and its Influence on Information Processing Modes and Behavioural Intentions

Svetlana de Vos, Roberta Crouch, Pascale G Quester, Jasmina Ilicic

Research output: Contribution to conferenceAbstractOther

Original languageEnglish
Publication statusPublished - 2015
EventInternational Conference on Social Media, SEO, and Marketing Strategies - Valencia, Spain
Duration: 3 Nov 20154 Nov 2015
http://www.conferenceseries.com/advertising-marketing-retailing-online-digital-mobile.php

Conference

ConferenceInternational Conference on Social Media, SEO, and Marketing Strategies
CountrySpain
CityValencia
Period3/11/154/11/15
Internet address

Cite this

Vos, S. D., Crouch, R., Quester, P. G., & Ilicic, J. (2015). Investigating Emotional Advertising: Fear Mixed with Challenge Appeal and its Influence on Information Processing Modes and Behavioural Intentions. Abstract from International Conference on Social Media, SEO, and Marketing Strategies, Valencia, Spain.
Vos, Svetlana de ; Crouch, Roberta ; Quester, Pascale G ; Ilicic, Jasmina. / Investigating Emotional Advertising: Fear Mixed with Challenge Appeal and its Influence on Information Processing Modes and Behavioural Intentions. Abstract from International Conference on Social Media, SEO, and Marketing Strategies, Valencia, Spain.
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title = "Investigating Emotional Advertising: Fear Mixed with Challenge Appeal and its Influence on Information Processing Modes and Behavioural Intentions",
author = "Vos, {Svetlana de} and Roberta Crouch and Quester, {Pascale G} and Jasmina Ilicic",
year = "2015",
language = "English",
note = "International Conference on Social Media, SEO, and Marketing Strategies ; Conference date: 03-11-2015 Through 04-11-2015",
url = "http://www.conferenceseries.com/advertising-marketing-retailing-online-digital-mobile.php",

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Vos, SD, Crouch, R, Quester, PG & Ilicic, J 2015, 'Investigating Emotional Advertising: Fear Mixed with Challenge Appeal and its Influence on Information Processing Modes and Behavioural Intentions' International Conference on Social Media, SEO, and Marketing Strategies, Valencia, Spain, 3/11/15 - 4/11/15, .

Investigating Emotional Advertising: Fear Mixed with Challenge Appeal and its Influence on Information Processing Modes and Behavioural Intentions. / Vos, Svetlana de; Crouch, Roberta; Quester, Pascale G; Ilicic, Jasmina.

2015. Abstract from International Conference on Social Media, SEO, and Marketing Strategies, Valencia, Spain.

Research output: Contribution to conferenceAbstractOther

TY - CONF

T1 - Investigating Emotional Advertising: Fear Mixed with Challenge Appeal and its Influence on Information Processing Modes and Behavioural Intentions

AU - Vos, Svetlana de

AU - Crouch, Roberta

AU - Quester, Pascale G

AU - Ilicic, Jasmina

PY - 2015

Y1 - 2015

M3 - Abstract

ER -

Vos SD, Crouch R, Quester PG, Ilicic J. Investigating Emotional Advertising: Fear Mixed with Challenge Appeal and its Influence on Information Processing Modes and Behavioural Intentions. 2015. Abstract from International Conference on Social Media, SEO, and Marketing Strategies, Valencia, Spain.