Investigating consumer responsiveness to service contract attributes: A choice experimental approach

Harmen Oppewal, David J I Grant

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationAdvances in consumer research
EditorsS M Broniarczyk, K Nakamoto
Place of PublicationDuluth MN USA
PublisherAssociation for Consumer Research
Pages133 - 138
Number of pages6
ISBN (Print)0915552485
Publication statusPublished - 2002
EventAssociation of Consumer Research annual conference 2002 - Atlanta, United States of America
Duration: 16 Oct 200219 Oct 2002


ConferenceAssociation of Consumer Research annual conference 2002
Abbreviated titleACR North American Conference 2002
CountryUnited States of America
Internet address

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