Introduction: Thought leadership in brand management

Colin Jevons, Cleopatra Veloutsou, George Christodoulides, Leslie de Chernatony

Research output: Contribution to journalEditorialOtherpeer-review


This special issue contains eight articles developed from presentations at the fourth annual Thought Leaders' International Conference on Brand Management, held in Birmingham, UK in April 2008. Following a blind reviewing process, 65 papers were accepted and presented at the conference and all authors had the opportunity to revise their papers for possible inclusion in this special issue. A further round of double blind reviewing resulted in the selection of these eight articles. This introduction presents an overview of this thought-leading research into brand management.

Original languageEnglish
Pages (from-to)1111-1112
Number of pages2
JournalJournal of Business Research
Issue number11
Publication statusPublished - Nov 2010

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