Introduction: Thought leadership in brand management

Colin Jevons, Cleopatra Veloutsou, George Christodoulides, Leslie de Chernatony

Research output: Contribution to journalEditorialOtherpeer-review

Abstract

This special issue contains eight articles developed from presentations at the fourth annual Thought Leaders' International Conference on Brand Management, held in Birmingham, UK in April 2008. Following a blind reviewing process, 65 papers were accepted and presented at the conference and all authors had the opportunity to revise their papers for possible inclusion in this special issue. A further round of double blind reviewing resulted in the selection of these eight articles. This introduction presents an overview of this thought-leading research into brand management.

Original languageEnglish
Pages (from-to)1111-1112
Number of pages2
JournalJournal of Business Research
Volume63
Issue number11
DOIs
Publication statusPublished - Nov 2010

Cite this

Jevons, Colin ; Veloutsou, Cleopatra ; Christodoulides, George ; de Chernatony, Leslie. / Introduction : Thought leadership in brand management. In: Journal of Business Research. 2010 ; Vol. 63, No. 11. pp. 1111-1112.
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Jevons, C, Veloutsou, C, Christodoulides, G & de Chernatony, L 2010, 'Introduction: Thought leadership in brand management', Journal of Business Research, vol. 63, no. 11, pp. 1111-1112. https://doi.org/10.1016/j.jbusres.2009.10.005

Introduction : Thought leadership in brand management. / Jevons, Colin; Veloutsou, Cleopatra; Christodoulides, George; de Chernatony, Leslie.

In: Journal of Business Research, Vol. 63, No. 11, 11.2010, p. 1111-1112.

Research output: Contribution to journalEditorialOtherpeer-review

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