Introduction: doing business in ASEAN Markets: what is so different?

Peter Verhezen, Ian Williamson, Natalia Soebagjo, Mark Crosby

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Many scholars and practitioners have anointed the 21st century as the “Asian Century”. It is now obvious that an economic shift from the West to the East is underway, having both major economic and socio-political implications China and India are often featured as drivers of this Asian economic renaissance. China and India are the two remaining BRIC countries that still grow at a considerable speed. China is projected to have a growth rate of about 6.5 % over the next several years (lower than the double digit growth it experienced at the turn of the century) and India may pick up some steam and hit 7 % for the next years. However, less well-known and less analyzed is the equally remarkable story of the rise of the ASEAN market, which may generate interesting prospects for many multinational companies (MNC) and global investors in the coming years.

Original languageEnglish
Title of host publicationDoing Business in ASEAN Markets
Subtitle of host publicationLeadership Challenges and Governance Solutions across Asian Borders
EditorsPeter Verhezen, Ian Williamson, Mark Crosby, Natalia Soebagjo
Place of PublicationCham Switzerland
Number of pages15
ISBN (Electronic)9783319417905
ISBN (Print)9783319417899
Publication statusPublished - 2016
Externally publishedYes

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