Introduction

Dilip S. Mutum

doi:10.1007/978-3-642-36861-5_1

Introduction

Research output: Chapter in Book/Report/Conference proceeding › Foreword / Postscript › Other › peer-review

Abstract

The term emerging markets was used for the first time in 1981 by economists at the international Finance Corporation (IFC). However, there is still no clear definition of the term. As the Economist points out, there can be more than one definition of the term emerging markets depending on who defined it.

Original language	English
Title of host publication	Marketing Cases from Emerging Markets
Editors	Dilip S. Mutum, Sanjit Kumar Roy, Eva Kipnis
Place of Publication	Berlin Germany
Publisher	Springer
Pages	3-6
Number of pages	4
Edition	1st
ISBN (Electronic)	9783642368615
ISBN (Print)	3642368603, 9783642368608
DOIs	https://doi.org/10.1007/978-3-642-36861-5_1
Publication status	Published - 2014
Externally published	Yes

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10.1007/978-3-642-36861-5_1

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Introduction

Abstract

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