Introduction

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Abstract

As recent history suggests, developments typically associated with
the term ‘globalization’ go hand in hand with assertive and resurgent
nationalisms — both enhancing and reconfiguring national identities.
We might include in this category of globalization attributes the
following: emerging forms of economic interdependence, the more
widespread global circulation of news, information, and mediated
forms of culture associated with digital media technologies,
enhanced forms of physical mobility for leisure travelers and some
categories of labor. In the era of mass customization and the rise of
identity politics, it should not be surprising that nationalism is an
important aspect of current forms of globalization. We are very
familiar with the notion that the assertion of unique identity markers
has become a mass phenomenon — and a strategy for addressing
the economization of social relations at the national and individual
level. Without placing too much weight on the homol-ogy, we might
note the similarity between self-branding and nation branding: the
recognition that, in the global economic context, the ability to channel
and capture attention is a crucial one. The displacement of ‘trust
relations’ by rationalization and bureaucratization described by
James Carey (1983) as symptomatic of the rise of electronic
communication is followed rapidly by the rise of ersatz
personalization and individuation.
Original languageEnglish
Title of host publicationCommercial Nationalism
Subtitle of host publicationSelling the Nation and Nationalizing the Sell
EditorsZala Volcic, Mark Andrejevic
Place of PublicationBasingstoke Hampshire UK
PublisherPalgrave Macmillan
Pages1-13
Number of pages13
Edition1st
ISBN (Electronic)9781137500991
ISBN (Print)9781137500984, 9781349556519
DOIs
Publication statusPublished - 2016
Externally publishedYes

Publication series

NamePalgrave Studies in Communication for Social Change
PublisherPalgrave Macmillan

Cite this

Volcic, Z., & Andrejevic, M. (2016). Introduction. In Z. Volcic, & M. Andrejevic (Eds.), Commercial Nationalism: Selling the Nation and Nationalizing the Sell (1st ed., pp. 1-13). (Palgrave Studies in Communication for Social Change). Basingstoke Hampshire UK: Palgrave Macmillan. https://doi.org/10.1057/9781137500991_1
Volcic, Zala ; Andrejevic, Mark. / Introduction. Commercial Nationalism: Selling the Nation and Nationalizing the Sell. editor / Zala Volcic ; Mark Andrejevic. 1st. ed. Basingstoke Hampshire UK : Palgrave Macmillan, 2016. pp. 1-13 (Palgrave Studies in Communication for Social Change).
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Volcic, Z & Andrejevic, M 2016, Introduction. in Z Volcic & M Andrejevic (eds), Commercial Nationalism: Selling the Nation and Nationalizing the Sell. 1st edn, Palgrave Studies in Communication for Social Change, Palgrave Macmillan, Basingstoke Hampshire UK, pp. 1-13. https://doi.org/10.1057/9781137500991_1

Introduction. / Volcic, Zala; Andrejevic, Mark.

Commercial Nationalism: Selling the Nation and Nationalizing the Sell. ed. / Zala Volcic; Mark Andrejevic. 1st. ed. Basingstoke Hampshire UK : Palgrave Macmillan, 2016. p. 1-13 (Palgrave Studies in Communication for Social Change).

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

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Volcic Z, Andrejevic M. Introduction. In Volcic Z, Andrejevic M, editors, Commercial Nationalism: Selling the Nation and Nationalizing the Sell. 1st ed. Basingstoke Hampshire UK: Palgrave Macmillan. 2016. p. 1-13. (Palgrave Studies in Communication for Social Change). https://doi.org/10.1057/9781137500991_1