@inproceedings{3d2c27c58af043f4894829ffbc37ef0f,
title = "Introducing credit cards into a new market - the things that marketers need to know about China",
author = "Steve Worthington",
year = "2003",
language = "English",
isbn = "0646426249",
pages = "209 -- 229",
editor = "Allan Buttery",
booktitle = "Research into Contemporary Issues in Marketing",
publisher = "The Chartered Institute of Marketing",
note = "Research Conference of the Charetered Institute of Marketing (CIM) ; Conference date: 01-01-2003",
}