| Original language | English |
|---|---|
| Title of host publication | Proceedings of the Australian and New Zealand Marketing Academy conference |
| Editors | Robin N Shaw, Stewart Adam, Heath McDonald |
| Place of Publication | Melbourne Vic Australia |
| Publisher | Deakin University |
| Pages | 2681 - 2686 |
| Number of pages | 6 |
| ISBN (Print) | 0-7300-2562-4 |
| Publication status | Published - 2002 |
| Event | Australian and New Zealand Marketing Academy Conference 2002 - Hotel Sofitel Melbourne, Melbourne, Australia Duration: 2 Dec 2002 → 4 Dec 2002 Conference number: 7th http://anzmac.org/conference_archive/2002/ |
Conference
| Conference | Australian and New Zealand Marketing Academy Conference 2002 |
|---|---|
| Abbreviated title | ANZMAC 2002 |
| Country/Territory | Australia |
| City | Melbourne |
| Period | 2/12/02 → 4/12/02 |
| Other | This is the seventh ANZMAC conference which has been organised since the academy came into formal being. It builds upon the strong tradition of meetings of marketing scholars which go back in the region to the mid 1970’s. |
| Internet address |