Interrelationships and interactions between brands: A conceptual taxonomy

Colin Jevons, Mark T Gabbott, Leslie de Chernatony

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Marketing in a changing world
Editors	Minoo Farhangmehr
Place of Publication	Braga Portugal
Publisher	University of Minho
Pages	1 - 6
Number of pages	6
Publication status	Published - 2002
Event	European Marketing Academy Conference (EMAC) 2002 - Braga, Portugal Duration: 28 May 2002 → 31 May 2002 Conference number: 31st

Conference	European Marketing Academy Conference (EMAC) 2002
Abbreviated title	EMAC 2002
Country/Territory	Portugal
City	Braga
Period	28/05/02 → 31/05/02

Cite this

@inproceedings{405f5ee5e41a44ac8367f4cd2d8e7cd5,

title = "Interrelationships and interactions between brands: A conceptual taxonomy",

author = "Colin Jevons and Gabbott, \{Mark T\} and \{de Chernatony\}, Leslie",

year = "2002",

language = "English",

pages = "1 -- 6",

editor = "Minoo Farhangmehr",

booktitle = "Marketing in a changing world",

publisher = "University of Minho",

note = "European Marketing Academy Conference (EMAC) 2002, EMAC 2002 ; Conference date: 28-05-2002 Through 31-05-2002",

}

TY - GEN

T1 - Interrelationships and interactions between brands: A conceptual taxonomy

AU - Jevons, Colin

AU - Gabbott, Mark T

AU - de Chernatony, Leslie

N1 - Conference code: 31st

PY - 2002

Y1 - 2002

M3 - Conference Paper

SP - 1

EP - 6

BT - Marketing in a changing world

A2 - Farhangmehr, Minoo

PB - University of Minho

CY - Braga Portugal

T2 - European Marketing Academy Conference (EMAC) 2002

Y2 - 28 May 2002 through 31 May 2002

ER -