Interrelationships and interactions between brands: A conceptual taxonomy

Colin Jevons, Mark T Gabbott, Leslie de Chernatony

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationMarketing in a changing world
EditorsMinoo Farhangmehr
Place of PublicationBraga Portugal
PublisherUniversity of Minho
Pages1 - 6
Number of pages6
Publication statusPublished - 2002
EventEuropean Marketing Academy Conference (EMAC) 2002 - Braga, Portugal
Duration: 28 May 200231 May 2002
Conference number: 31st


ConferenceEuropean Marketing Academy Conference (EMAC) 2002
Abbreviated titleEMAC 2002

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