Interpretation and integration of “creating shared value” in Asia: implications for strategy research and practice

Rebecca Chunghee Kim; Akira Saito; V. Mohan Avvari

doi:10.1057/s41291-019-00064-4

Interpretation and integration of “creating shared value” in Asia: implications for strategy research and practice

Rebecca Chunghee Kim, Akira Saito, V. Mohan Avvari

Research output: Contribution to journal › Article › Research › peer-review

16 Citations (Scopus)

Abstract

“Creating shared value” (CSV) appears on contemporary business agendas. But despite empirical evidence concerning its popularity, serious questions about the logic of CSV are raised by scholars. This paper focuses on CSV in the Asian context. Using in-depth interviews with key informants from Japan, Korea, and India, we employ a strategy-as-practice approach and develop propositions related to CSV in Asia. We identify three characteristics of Asian business practices that shape CSV in Asia: a survival sense, a strong ethical stance, and business-in-society dynamics. Finally, we introduce a preliminary framework for Asian CSV along with suggestions for future research and practice.

Original language	English
Pages (from-to)	379-406
Number of pages	28
Journal	Asian Business and Management
Volume	19
Issue number	4
DOIs	https://doi.org/10.1057/s41291-019-00064-4
Publication status	Published - Sept 2020
Externally published	Yes

Keywords

Asia
Business strategy
Corporate social responsibility
Creating shared value
India
Japan
Korea

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1057/s41291-019-00064-4Licence: CC BY

424092929-oaFinal published version, 1.38 MBLicence: CC BY

Cite this

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Interpretation and integration of “creating shared value” in Asia: implications for strategy research and practice

Abstract

Keywords

UN SDGs

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Correction to: Interpretation and integration of “creating shared value” in Asia: implications for strategy research and practice (Asian Business & Management, (2020), 19, 4, (379-406), 10.1057/s41291-019-00064-4)

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