Original language | English |
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Title of host publication | The marketing landscape: Signposts for the future - conference proceedings |
Editors | A C Tynan, C Ennew, H Winklhofer, L O'Malley, S McKechnie, D Mitussis, M Patterson, M N Liao |
Place of Publication | Nottingham |
Publisher | Academy of Marketing |
Pages | 1 - 11 |
Number of pages | 11 |
ISBN (Print) | 0853581142 |
Publication status | Published - 2002 |
Event | Academy of Marketing Conference 2002 - Nottingham, United Kingdom Duration: 2 Jul 2002 → 5 Jul 2002 Conference number: 35th |
Conference
Conference | Academy of Marketing Conference 2002 |
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Abbreviated title | AM 2002 |
Country/Territory | United Kingdom |
City | Nottingham |
Period | 2/07/02 → 5/07/02 |