@inbook{9466998a69684acea862ce49ac98f981,
title = "Internet marketing",
author = "Danaher, \{Peter J.\} and Stephen, \{Andrew T.\}",
year = "2023",
doi = "10.1142/9789811272233\_0016",
language = "English",
isbn = "9789811272226",
series = "World Scientific-Now Publishers Series in Business",
publisher = "World Scientific Publishing",
pages = "523--550",
editor = "Winer, \{Russell S.\} and Neslin, \{Scott A.\}",
booktitle = "The History of Marketing Science",
address = "Singapore",
edition = "2nd",
}