Internet marketing

Peter J. Danaher, Andrew T. Stephen

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Original languageEnglish
Title of host publicationThe History of Marketing Science
Subtitle of host publicationSecond Edition
EditorsRussell S. Winer, Scott A. Neslin
Place of PublicationSingapore Singapore
PublisherWorld Scientific Publishing
Chapter16
Pages523-550
Number of pages28
Edition2nd
ISBN (Electronic)9789811272233, 9789811272240
ISBN (Print)9789811272226
DOIs
Publication statusPublished - 2023

Publication series

NameWorld Scientific-Now Publishers Series in Business
Volume18
ISSN (Print)2251-3442

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