Original language | English |
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Title of host publication | The History of Marketing Science |
Subtitle of host publication | Second Edition |
Editors | Russell S. Winer, Scott A. Neslin |
Place of Publication | Singapore Singapore |
Publisher | World Scientific Publishing |
Chapter | 16 |
Pages | 523-550 |
Number of pages | 28 |
Edition | 2nd |
ISBN (Electronic) | 9789811272233, 9789811272240 |
ISBN (Print) | 9789811272226 |
DOIs | |
Publication status | Published - 2023 |
Publication series
Name | World Scientific-Now Publishers Series in Business |
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Volume | 18 |
ISSN (Print) | 2251-3442 |