Abstract
| Original language | English |
|---|---|
| Pages (from-to) | 509 - 519 |
| Number of pages | 11 |
| Journal | Thunderbird International Business Review |
| Volume | 54 |
| Issue number | 4 |
| DOIs | |
| Publication status | Published - 2012 |
Cite this
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Internationalization of established small manufacturers in a developing economy: A case study of Kenyan SMEs. / Matanda, Margaret Jekanyika.
In: Thunderbird International Business Review, Vol. 54, No. 4, 2012, p. 509 - 519.Research output: Contribution to journal › Article › Research › peer-review
TY - JOUR
T1 - Internationalization of established small manufacturers in a developing economy: A case study of Kenyan SMEs
AU - Matanda, Margaret Jekanyika
PY - 2012
Y1 - 2012
N2 - This article discusses the findings of a study of the internationalisation of established small manufacturing firms in Kenya. The findings suggest established SMEs pursued an incremental approach to internationalization, as most established operations in the domestic market before moving to foreign markets. The interviews revealed the internationalization process was mostly driven by firm based-factors such as managerial orientation, maintaining business reputing, enhancing market share and revenue, technological advancement, and flexibility of operations. Environmental-based factors such as similarity in foreign and domestic markets, instability, and saturation of domestic markets played a lesser role. The article concludes with a discussion of research and managerial implications.
AB - This article discusses the findings of a study of the internationalisation of established small manufacturing firms in Kenya. The findings suggest established SMEs pursued an incremental approach to internationalization, as most established operations in the domestic market before moving to foreign markets. The interviews revealed the internationalization process was mostly driven by firm based-factors such as managerial orientation, maintaining business reputing, enhancing market share and revenue, technological advancement, and flexibility of operations. Environmental-based factors such as similarity in foreign and domestic markets, instability, and saturation of domestic markets played a lesser role. The article concludes with a discussion of research and managerial implications.
U2 - 10.1002/tie.21480
DO - 10.1002/tie.21480
M3 - Article
VL - 54
SP - 509
EP - 519
JO - Thunderbird International Business Review
JF - Thunderbird International Business Review
SN - 1096-4762
IS - 4
ER -