International Marketers and Regional Television: The Experience of Asian Advertising

Amos O Thomas

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the Australia New Zealand Educators' Marketing Conference (ANZMEC)
Place of PublicationMelbourne Vic Australia
PublisherMonash University Publishing
Pages744 - 758
Number of pages15
ISBN (Print)0-7326-1296-9
Publication statusPublished - 1997
EventAustralia New Zealand Marketing Educators Conference 1997 - Melbourne, Australia
Duration: 1 Dec 19973 Dec 1997


ConferenceAustralia New Zealand Marketing Educators Conference 1997
Abbreviated titleANZMEC 1997

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