International joint venture strategy: an SME’s expansion into the halal global market

Research output: Other contributionOtherpeer-review


When new entrants and stiffer competition posed a long-term threat to JH International (JHI) domestically, the company decided to embark on international expansion. Initially, the company exported to other Asian countries; however, the dispute between the U.S. and China over poultry trade presented the company with the opportunity to enter China via an international joint venture. This case study examines the risks and opportunities faced by JHI post entering the halal food market in Xinjiang, China.
Original languageEnglish
TypeSage Business Case
PublisherSAGE Publications Ltd
Number of pages12
ISBN (Electronic)9781529753585
Publication statusPublished - 2019


  • international business expansion
  • supply chain
  • foreign market
  • opportunities and risks
  • operations

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