International joint venture strategy: an SME’s expansion into the halal global market

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Abstract

When new entrants and stiffer competition posed a long-term threat to JH International (JHI) domestically, the company decided to embark on international expansion. Initially, the company exported to other Asian countries; however, the dispute between the U.S. and China over poultry trade presented the company with the opportunity to enter China via an international joint venture. This case study examines the risks and opportunities faced by JHI post entering the halal food market in Xinjiang, China.
Original languageEnglish
Pages (from-to)343-354
Number of pages12
JournalJournal of International Business Education
Volume14
Issue number1
DOIs
Publication statusPublished - 2019

Keywords

  • international business expansion
  • supply chain
  • foreign market
  • opportunities and risks
  • operations

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