Interact with show-window at stores: Exploratory study and design solution for physical retailers’ product demonstration

Jianze Li; Andreas Hamacher; Daniel Waghorn; David Barnes; Stephen Jia Wang

doi:10.1007/978-3-319-76908-0_12

Interact with show-window at stores: Exploratory study and design solution for physical retailers’ product demonstration

Jianze Li
, Andreas Hamacher
, Daniel Waghorn
, David Barnes
, Stephen Jia Wang

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

1 Citation (Scopus)

Abstract

Facing the rapidly shrinking trend of in-store shopping, this study aims at developing an interactive environmental prototype that provides the in-store customer with a more intuitive and enjoyable experience. Based on an intensive market research and evaluation process, we suggest that it is necessary to establish a new type of connection among customers, products, and retailers. Therefore, it is vital to provide stores with a better solution which could integrate an advanced product displaying method with object tracking and recognition and user behaviour interaction approaches. The designed solution proposes an interactive show-window, which emphasizes customized product visualization and direct interactivity to reinforce the connection, during physical shopping, between goods and consumers. We explore the possible feedback when people interact with the interactive show-window using a qualitative study, which has also been facilitated through an interactive show-window installation. The results demonstrated a meaningful outcome for this designed solution.

Original language	English
Title of host publication	Interactivity, Game Creation, Design, Learning, and Innovation
Editors	Eva Brooks, Anthony L. Brooks, Nikolas Vidakis
Place of Publication	Cham, Switzerland
Publisher	Springer
Pages	116-126
Number of pages	11
ISBN (Print)	9783319769073
DOIs	https://doi.org/10.1007/978-3-319-76908-0_12
Publication status	Published - 2018
Event	6th EAI International Conference on Interactivity and Game Creation, ArtsIT 2017 and the 2nd International Conference on Design, Learning and Innovation, DLI 2017 - Heraklion, Greece Duration: 30 Oct 2017 → 31 Oct 2017

Publication series

Name	Lecture Notes of the Institute for Computer Sciences, Social-Informatics and Telecommunications Engineering, LNICST
Volume	229
ISSN (Print)	1867-8211

Conference

Conference	6th EAI International Conference on Interactivity and Game Creation, ArtsIT 2017 and the 2nd International Conference on Design, Learning and Innovation, DLI 2017
Country/Territory	Greece
City	Heraklion
Period	30/10/17 → 31/10/17

Keywords

Interactivity
Object recognition
Object tracking
Physical product demonstration
Physical shopping experience
Shopping behaviour
Tangible interaction design
Transparent screen
User experience

Access to Document

10.1007/978-3-319-76908-0_12

Cite this

Li, J., Hamacher, A., Waghorn, D., Barnes, D., & Wang, S. J. (2018). Interact with show-window at stores: Exploratory study and design solution for physical retailers’ product demonstration. In E. Brooks, A. L. Brooks, & N. Vidakis (Eds.), Interactivity, Game Creation, Design, Learning, and Innovation (pp. 116-126). (Lecture Notes of the Institute for Computer Sciences, Social-Informatics and Telecommunications Engineering, LNICST; Vol. 229). Springer. https://doi.org/10.1007/978-3-319-76908-0_12

Li, Jianze ; Hamacher, Andreas ; Waghorn, Daniel et al. / Interact with show-window at stores : Exploratory study and design solution for physical retailers’ product demonstration. Interactivity, Game Creation, Design, Learning, and Innovation. editor / Eva Brooks ; Anthony L. Brooks ; Nikolas Vidakis. Cham, Switzerland : Springer, 2018. pp. 116-126 (Lecture Notes of the Institute for Computer Sciences, Social-Informatics and Telecommunications Engineering, LNICST).

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title = "Interact with show-window at stores: Exploratory study and design solution for physical retailers{\textquoteright} product demonstration",

abstract = "Facing the rapidly shrinking trend of in-store shopping, this study aims at developing an interactive environmental prototype that provides the in-store customer with a more intuitive and enjoyable experience. Based on an intensive market research and evaluation process, we suggest that it is necessary to establish a new type of connection among customers, products, and retailers. Therefore, it is vital to provide stores with a better solution which could integrate an advanced product displaying method with object tracking and recognition and user behaviour interaction approaches. The designed solution proposes an interactive show-window, which emphasizes customized product visualization and direct interactivity to reinforce the connection, during physical shopping, between goods and consumers. We explore the possible feedback when people interact with the interactive show-window using a qualitative study, which has also been facilitated through an interactive show-window installation. The results demonstrated a meaningful outcome for this designed solution.",

keywords = "Interactivity, Object recognition, Object tracking, Physical product demonstration, Physical shopping experience, Shopping behaviour, Tangible interaction design, Transparent screen, User experience",

author = "Jianze Li and Andreas Hamacher and Daniel Waghorn and David Barnes and Wang, \{Stephen Jia\}",

year = "2018",

doi = "10.1007/978-3-319-76908-0\_12",

language = "English",

isbn = "9783319769073",

series = "Lecture Notes of the Institute for Computer Sciences, Social-Informatics and Telecommunications Engineering, LNICST",

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booktitle = "Interactivity, Game Creation, Design, Learning, and Innovation",

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Li, J, Hamacher, A, Waghorn, D, Barnes, D & Wang, SJ 2018, Interact with show-window at stores: Exploratory study and design solution for physical retailers’ product demonstration. in E Brooks, AL Brooks & N Vidakis (eds), Interactivity, Game Creation, Design, Learning, and Innovation. Lecture Notes of the Institute for Computer Sciences, Social-Informatics and Telecommunications Engineering, LNICST, vol. 229, Springer, Cham, Switzerland, pp. 116-126, 6th EAI International Conference on Interactivity and Game Creation, ArtsIT 2017 and the 2nd International Conference on Design, Learning and Innovation, DLI 2017, Heraklion, Greece, 30/10/17. https://doi.org/10.1007/978-3-319-76908-0_12

Interact with show-window at stores: Exploratory study and design solution for physical retailers’ product demonstration. / Li, Jianze; Hamacher, Andreas; Waghorn, Daniel et al.
Interactivity, Game Creation, Design, Learning, and Innovation. ed. / Eva Brooks; Anthony L. Brooks; Nikolas Vidakis. Cham, Switzerland: Springer, 2018. p. 116-126 (Lecture Notes of the Institute for Computer Sciences, Social-Informatics and Telecommunications Engineering, LNICST; Vol. 229).

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

TY - GEN

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T2 - 6th EAI International Conference on Interactivity and Game Creation, ArtsIT 2017 and the 2nd International Conference on Design, Learning and Innovation, DLI 2017

AU - Li, Jianze

AU - Hamacher, Andreas

AU - Waghorn, Daniel

AU - Barnes, David

AU - Wang, Stephen Jia

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N2 - Facing the rapidly shrinking trend of in-store shopping, this study aims at developing an interactive environmental prototype that provides the in-store customer with a more intuitive and enjoyable experience. Based on an intensive market research and evaluation process, we suggest that it is necessary to establish a new type of connection among customers, products, and retailers. Therefore, it is vital to provide stores with a better solution which could integrate an advanced product displaying method with object tracking and recognition and user behaviour interaction approaches. The designed solution proposes an interactive show-window, which emphasizes customized product visualization and direct interactivity to reinforce the connection, during physical shopping, between goods and consumers. We explore the possible feedback when people interact with the interactive show-window using a qualitative study, which has also been facilitated through an interactive show-window installation. The results demonstrated a meaningful outcome for this designed solution.

AB - Facing the rapidly shrinking trend of in-store shopping, this study aims at developing an interactive environmental prototype that provides the in-store customer with a more intuitive and enjoyable experience. Based on an intensive market research and evaluation process, we suggest that it is necessary to establish a new type of connection among customers, products, and retailers. Therefore, it is vital to provide stores with a better solution which could integrate an advanced product displaying method with object tracking and recognition and user behaviour interaction approaches. The designed solution proposes an interactive show-window, which emphasizes customized product visualization and direct interactivity to reinforce the connection, during physical shopping, between goods and consumers. We explore the possible feedback when people interact with the interactive show-window using a qualitative study, which has also been facilitated through an interactive show-window installation. The results demonstrated a meaningful outcome for this designed solution.

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KW - Object tracking

KW - Physical product demonstration

KW - Physical shopping experience

KW - Shopping behaviour

KW - Tangible interaction design

KW - Transparent screen

KW - User experience

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DO - 10.1007/978-3-319-76908-0_12

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A2 - Vidakis, Nikolas

PB - Springer

CY - Cham, Switzerland

Y2 - 30 October 2017 through 31 October 2017

ER -

Li J, Hamacher A, Waghorn D, Barnes D, Wang SJ. Interact with show-window at stores: Exploratory study and design solution for physical retailers’ product demonstration. In Brooks E, Brooks AL, Vidakis N, editors, Interactivity, Game Creation, Design, Learning, and Innovation. Cham, Switzerland: Springer. 2018. p. 116-126. (Lecture Notes of the Institute for Computer Sciences, Social-Informatics and Telecommunications Engineering, LNICST). doi: 10.1007/978-3-319-76908-0_12

Interact with show-window at stores: Exploratory study and design solution for physical retailers’ product demonstration

Abstract

Publication series

Conference

Keywords

Access to Document

Other files and links

Immersive Visualisation Capability

Cite this

Interact with show-window at stores: Exploratory study and design solution for physical retailers’ product demonstration

Abstract

Publication series

Conference

Keywords

Access to Document

Other files and links

Equipment

Immersive Visualisation Capability

Cite this