Integrating sustainability in teaching business strategy: sharing experiences of adaptation and delivery of an action and experiential learning type sustainability module

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Abstract

There has been considerable discussion about the poor outcomes of irresponsible management, which are often discussed as being the result of “shortcomings” of contemporary capitalism: runaway self-interest, quarterly focus, elite orientation, volume orientation, and one-pattern capitalism (Kim, 2022). In order to address such shortcomings in business education, particularly with strategy-related modules that were taught with a focus on creating “shareholder value,” the Sustainable Decisions and Organisations (SDO) module was designed by academics as the capstone module for the master of business administration (MBA) program and delivered with the aim of developing capabilities of students to be leaders and future generators of sustainable value for business and society at large. The students participating in the module are shown how a “stakeholder” approach to developing business strategy can lead to more sustainability-oriented value creation. The module addresses how companies can contribute to “sustainability” by aligning their economic/financial, societal, and ecological impacts with limited resources through strategy. This contribution discusses the implementation of this module and demonstrates how students are provided learning opportunities around how sustainability-related issues can be embedded into a business organization's strategy to enhance the organization's performance while addressing risks by working with stakeholders to create value and thus be able to contribute to relevant UN Sustainable Development Goals (SDGs).
Original languageEnglish
Title of host publicationInnovation in Responsible Management Education
Subtitle of host publicationPreparing the Changemakers of Tomorrow
EditorsRegina Obexer, Desiree Wieser, Christian Baumgartner, Elisabeth Fröhlich, Alfred Rosenbloom, Anita Zehrer
Place of PublicationLeeds UK
PublisherEmerald Group Publishing Limited
Chapter7
Pages165-184
Number of pages20
Edition1st
ISBN (Electronic)9781835494646, 9781835494660
ISBN (Print)9781835494653
DOIs
Publication statusPublished - 2024

Keywords

  • Sustianability Strategy
  • Business strategy
  • Action learning

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