Integrating sports sponsorship into the corporate marketing function: an international comparative study

Francis J Farrelly, Pascale G Quester, Richard Burton

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	170 - 182
Number of pages	13
Journal	International Marketing Review
Publication status	Published - 1997

Cite this

@article{f0571fca896542f4a850461120829c8b,

title = "Integrating sports sponsorship into the corporate marketing function: an international comparative study",

author = "Farrelly, {Francis J} and Quester, {Pascale G} and Richard Burton",

year = "1997",

language = "English",

pages = "170 -- 182",

journal = "International Marketing Review",

issn = "0265-1335",

publisher = "Emerald Group Publishing Limited",

}