Integrating sports sponsorship into the corporate marketing function: an international comparative study

Francis J Farrelly, Pascale G Quester, Richard Burton

Research output: Contribution to journalArticleResearchpeer-review

10 Citations (Scopus)
Original languageEnglish
Pages (from-to)170 - 182
Number of pages13
JournalInternational Marketing Review
Publication statusPublished - 1997

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