Integrating socio-cultural paradigms in nonprofit marketing-the case of blood donation among African communities in Australia

Michael Polonsky, Andre Renzaho, Bianca Brijnath

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	101 - 112
Number of pages	12
Journal	International Review on Public and Nonprofit Marketing
Volume	7
Issue number	2
DOIs	https://doi.org/10.1007/s12208-010-0054-5
Publication status	Published - 2010

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title = "Integrating socio-cultural paradigms in nonprofit marketing-the case of blood donation among African communities in Australia",

author = "Michael Polonsky and Andre Renzaho and Bianca Brijnath",

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T1 - Integrating socio-cultural paradigms in nonprofit marketing-the case of blood donation among African communities in Australia

AU - Polonsky, Michael

AU - Renzaho, Andre

AU - Brijnath, Bianca

PY - 2010

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UR - http://www.springerlink.com/content/0q0m5710766m090h/

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JO - International Review on Public and Nonprofit Marketing

JF - International Review on Public and Nonprofit Marketing

SN - 1865-1984

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