Integrating socio-cultural paradigms in nonprofit marketing-the case of blood donation among African communities in Australia

Michael Polonsky, Andre Renzaho, Bianca Brijnath

    Research output: Contribution to journalArticleResearchpeer-review

    8 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)101 - 112
    Number of pages12
    JournalInternational Review on Public and Nonprofit Marketing
    Issue number2
    Publication statusPublished - 2010

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