Integrated marketing communications in the Australian and New Zealand wine industry

Michael John Reid, Trent Johnson, Mike Ratcliffe, Kari Skrip, James Wilson

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	239 - 262
Number of pages	24
Journal	International Journal of Advertising
Volume	20
Issue number	2
Publication status	Published - 2001

Cite this

@article{7baa1518aadc432c8a574d133b312476,

title = "Integrated marketing communications in the Australian and New Zealand wine industry",

author = "Reid, {Michael John} and Trent Johnson and Mike Ratcliffe and Kari Skrip and James Wilson",

year = "2001",

language = "English",

volume = "20",

pages = "239 -- 262",

journal = "International Journal of Advertising",

issn = "0265-0487",

publisher = "Taylor & Francis",

number = "2",

}

TY - JOUR

T1 - Integrated marketing communications in the Australian and New Zealand wine industry

AU - Reid, Michael John

AU - Johnson, Trent

AU - Ratcliffe, Mike

AU - Skrip, Kari

AU - Wilson, James

PY - 2001

Y1 - 2001

M3 - Article

SN - 0265-0487

VL - 20

SP - 239

EP - 262

JO - International Journal of Advertising

JF - International Journal of Advertising

IS - 2

ER -