Integrated marketing communications in the Australian and New Zealand wine industry

Michael John Reid, Trent Johnson, Mike Ratcliffe, Kari Skrip, James Wilson

Research output: Contribution to journalArticleResearchpeer-review

18 Citations (Scopus)
Original languageEnglish
Pages (from-to)239 - 262
Number of pages24
JournalInternational Journal of Advertising
Volume20
Issue number2
Publication statusPublished - 2001

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