Integrated Marketing Communications in Australia: An Ad Agency Perspective

Philip J Kitchen, Don E Schultz, Peter W Reed

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Australia and New Zealand Marketing Academy Conference Proceedings
Place of Publication	Dunedin New Zealand
Publisher	University of Otago
Pages	2098 - 2112
Number of pages	15
ISBN (Print)	1-877156-07-8
Publication status	Published - 1998
Event	Australian and New Zealand Academy of Management Conference 1998 - Adelaide, Australia Duration: 6 Dec 1998 → 9 Dec 1998 Conference number: 12th

Conference	Australian and New Zealand Academy of Management Conference 1998
Abbreviated title	ANZAM 1998
Country/Territory	Australia
City	Adelaide
Period	6/12/98 → 9/12/98

Cite this

@inproceedings{3531cc7fb7b54add9d21b0ee400d7359,

title = "Integrated Marketing Communications in Australia: An Ad Agency Perspective",

author = "Kitchen, {Philip J} and Schultz, {Don E} and Reed, {Peter W}",

year = "1998",

language = "English",

isbn = "1-877156-07-8",

pages = "2098 -- 2112",

booktitle = "Australia and New Zealand Marketing Academy Conference Proceedings",

publisher = "University of Otago",

address = "New Zealand",

note = "Australian and New Zealand Academy of Management Conference 1998, ANZAM 1998 ; Conference date: 06-12-1998 Through 09-12-1998",

}

Integrated Marketing Communications in Australia: An Ad Agency Perspective. / Kitchen, Philip J; Schultz, Don E; Reed, Peter W.
Australia and New Zealand Marketing Academy Conference Proceedings. Dunedin New Zealand: University of Otago, 1998. p. 2098 - 2112.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

TY - GEN

T1 - Integrated Marketing Communications in Australia: An Ad Agency Perspective

AU - Kitchen, Philip J

AU - Schultz, Don E

AU - Reed, Peter W

N1 - Conference code: 12th

PY - 1998

Y1 - 1998

M3 - Conference Paper

SN - 1-877156-07-8

SP - 2098

EP - 2112

BT - Australia and New Zealand Marketing Academy Conference Proceedings

PB - University of Otago

CY - Dunedin New Zealand

T2 - Australian and New Zealand Academy of Management Conference 1998

Y2 - 6 December 1998 through 9 December 1998

ER -