Integrated Marketing Communications in Australia: An Ad Agency Perspective

Philip J Kitchen, Don E Schultz, Peter W Reed

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationAustralia and New Zealand Marketing Academy Conference Proceedings
Place of PublicationDunedin New Zealand
PublisherUniversity of Otago
Pages2098 - 2112
Number of pages15
ISBN (Print)1-877156-07-8
Publication statusPublished - 1998
EventAustralian and New Zealand Academy of Management Conference 1998 - Adelaide, Australia
Duration: 6 Dec 19989 Dec 1998
Conference number: 12th

Conference

ConferenceAustralian and New Zealand Academy of Management Conference 1998
Abbreviated titleANZAM 1998
CountryAustralia
CityAdelaide
Period6/12/989/12/98

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