Insights into gendered consumption: Modelling retailer outcomes and consumer shopping characteristics

Colin L Campbell (Editor), Yelena Tsarenko, Yuliya Strizhakova

Research output: Contribution to conference › Other

Original language	English
Pages	171 - 174
Number of pages	4
Publication status	Published - 2009
Event	AMS World Marketing Congress 2009 - Oslo, Norway Duration: 22 Jul 2009 → 25 Jul 2009

Conference	AMS World Marketing Congress 2009
Country/Territory	Norway
City	Oslo
Period	22/07/09 → 25/07/09

Cite this

@conference{afb85a366c6d43848f9dfd752313ac56,

title = "Insights into gendered consumption: Modelling retailer outcomes and consumer shopping characteristics",

author = "Campbell, {Colin L} and Yelena Tsarenko and Yuliya Strizhakova",

year = "2009",

language = "English",

pages = "171 -- 174",

note = "AMS World Marketing Congress 2009 ; Conference date: 22-07-2009 Through 25-07-2009",

}