Insights into gendered consumption: Modelling retailer outcomes and consumer shopping characteristics

Colin L Campbell (Editor), Yelena Tsarenko, Yuliya Strizhakova

Research output: Contribution to conferenceOther

Original languageEnglish
Pages171 - 174
Number of pages4
Publication statusPublished - 2009
EventAMS World Marketing Congress 2009 - Oslo, Norway
Duration: 22 Jul 200925 Jul 2009

Conference

ConferenceAMS World Marketing Congress 2009
CountryNorway
CityOslo
Period22/07/0925/07/09

Cite this