Innovative marketing in SME's: A comparative Australian framework

Ken Grant; Richard Laney; Bill Pickett; Darryl Cummins; Audrey Gilmore; David Carson; Aodheen O'Donnell

Innovative marketing in SME's: A comparative Australian framework

Ken Grant, Richard Laney, Bill Pickett, Darryl Cummins, Audrey Gilmore, David Carson, Aodheen O'Donnell

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Proceedings of the Tenth Biennial World Marketing Congress
Editors	Harlan E Spotts, H Lee Meadow, Scott M Smith
Place of Publication	Cardiff Wales UK
Publisher	Academy of Marketing Science
Pages	1 - 1
Number of pages	1
Volume	10
ISBN (Print)	0-939783-03-7
Publication status	Published - 2001
Event	Global Marketing Issues at the Turn of the Millennium - -, Cardiff Wales UK Duration: 28 Jun 2001 → 1 Jul 2001

Conference

Conference	Global Marketing Issues at the Turn of the Millennium
City	Cardiff Wales UK
Period	28/06/01 → 1/07/01

Cite this

@inproceedings{f04c98f9540c495486c99d68bb93032f,

title = "Innovative marketing in SME's: A comparative Australian framework",

author = "Ken Grant and Richard Laney and Bill Pickett and Darryl Cummins and Audrey Gilmore and David Carson and Aodheen O'Donnell",

year = "2001",

language = "English",

isbn = "0-939783-03-7",

volume = "10",

pages = "1 -- 1",

editor = "Spotts, {Harlan E} and Meadow, {H Lee} and Smith, {Scott M}",

booktitle = "Proceedings of the Tenth Biennial World Marketing Congress",

publisher = "Academy of Marketing Science",

note = "Global Marketing Issues at the Turn of the Millennium ; Conference date: 28-06-2001 Through 01-07-2001",

}

Grant, K, Laney, R, Pickett, B, Cummins, D, Gilmore, A, Carson, D & O'Donnell, A 2001, Innovative marketing in SME's: A comparative Australian framework. in HE Spotts, HL Meadow & SM Smith (eds), Proceedings of the Tenth Biennial World Marketing Congress. vol. 10, Academy of Marketing Science, Cardiff Wales UK, pp. 1 - 1, Global Marketing Issues at the Turn of the Millennium, Cardiff Wales UK, 28/06/01.

Innovative marketing in SME's: A comparative Australian framework. / Grant, Ken; Laney, Richard; Pickett, Bill et al.

Proceedings of the Tenth Biennial World Marketing Congress. ed. / Harlan E Spotts; H Lee Meadow; Scott M Smith. Vol. 10 Cardiff Wales UK : Academy of Marketing Science, 2001. p. 1 - 1.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

TY - GEN

T1 - Innovative marketing in SME's: A comparative Australian framework

AU - Grant, Ken

AU - Laney, Richard

AU - Pickett, Bill

AU - Cummins, Darryl

AU - Gilmore, Audrey

AU - Carson, David

AU - O'Donnell, Aodheen

PY - 2001

Y1 - 2001

M3 - Conference Paper

SN - 0-939783-03-7

VL - 10

SP - 1

EP - 1

BT - Proceedings of the Tenth Biennial World Marketing Congress

A2 - Spotts, Harlan E

A2 - Meadow, H Lee

A2 - Smith, Scott M

PB - Academy of Marketing Science

CY - Cardiff Wales UK

T2 - Global Marketing Issues at the Turn of the Millennium

Y2 - 28 June 2001 through 1 July 2001

ER -