Informational cascades, types of technology and perceptual factors in E-commerce adoption decision making

Arif Perdana, Didi Achjari

Research output: Contribution to journalArticleResearchpeer-review


Informational cascades is one of the interesting issues in information systems adoption research. This study aims to investigate the roles of informational cascades, the type of technology on the individual state of cog nition and mimetic pressures to adopt e-commerce technology. Perceived success of competitor adopters and perceived relative advantage of information systems are proposed as cognitive variables. An experiment study using a 2 × 2 factorial design was conducted. The participants were 48 postgraduate students. The current study finds that informational cascades occur in information technology adoption. The presence of informational cascades in novel technology adoption leads to the higher perceived advantage of information technologies. Similarly, the presence of informational cascades in novel technology adoption is associated with higher perceived success of competitor adopters. Further, both cognitive variables are positively corre lated with mimetic pressure. In turn, mimetic pressures lead to intention to adopt e-commerce technology.
Original languageEnglish
Pages (from-to)2-12
Number of pages11
JournalAlliance Journal of Business Research
Issue number1
Publication statusPublished - 2014
Externally publishedYes

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