Information Technology and Relationship Marketing: Advances, Incompatibilities and Opportunities

Mark T Gabbott

Research output: Contribution to journalArticleResearchpeer-review

Original languageEnglish
Pages (from-to)102 - 108
Number of pages7
JournalAustralasian Marketing Journal
Publication statusPublished - 1999

Cite this

@article{d7b7ecfee13b4863832647caa3ec1f83,
title = "Information Technology and Relationship Marketing: Advances, Incompatibilities and Opportunities",
author = "Gabbott, {Mark T}",
year = "1999",
language = "English",
pages = "102 -- 108",
journal = "Australasian Marketing Journal",
issn = "1441-3582",
publisher = "Elsevier",

}

Information Technology and Relationship Marketing: Advances, Incompatibilities and Opportunities. / Gabbott, Mark T.

In: Australasian Marketing Journal, 1999, p. 102 - 108.

Research output: Contribution to journalArticleResearchpeer-review

TY - JOUR

T1 - Information Technology and Relationship Marketing: Advances, Incompatibilities and Opportunities

AU - Gabbott, Mark T

PY - 1999

Y1 - 1999

M3 - Article

SP - 102

EP - 108

JO - Australasian Marketing Journal

JF - Australasian Marketing Journal

SN - 1441-3582

ER -