Information is useful, but knowledge is power! Loyalty programmes and how they can benefit retailers

John Worthington, Josh Fear

Research output: Contribution to journal › Article › Research › peer-review

Cite this

@article{b31f2c68780549a4b3fb3233f0a8bc46,

title = "Information is useful, but knowledge is power! Loyalty programmes and how they can benefit retailers",

author = "John Worthington and Josh Fear",

year = "2010",

language = "English",

volume = "24",

pages = "69 -- 91",

journal = "European Retail Research",

issn = "1867-8785",

number = "2",

}