Influencing environmentally sustainable consumer choice through information transparency

Dorothy Leidner, Juliana Sutanto, Lazaros Goutas

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review


A number of studies have argued that recent technological and informational affordances have enabled a greater degree of transparency, which can in turn guide consumer behavior towards more sustainable patterns of consumption. This paper examines whether sustainability attribute information influences sustainable product choice. Our hypotheses are driven by construal level theory and tested through a stated choice experiment in the context of a self-developed online grocery store. Our results show that the mere disclosure of sustainability information does not influence consumers to choose a sustainable product. Rather, the effect of sustainability information on sustainable product choice depends on the sustainability attributes provided. We discuss the contributions of our study to the literature and the implications for practitioners.
Original languageEnglish
Title of host publicationProceedings of the 55th Annual Hawaii International Conference on System Sciences
EditorsTung X. Bui
Place of PublicationHonolulu HI USA
Number of pages10
ISBN (Electronic)9780998133157
Publication statusPublished - 2022
Externally publishedYes
EventHawaii International Conference on System Sciences 2022 - Online, United States of America
Duration: 3 Jan 20227 Jan 2022
Conference number: 55th (Proceedings/Website)

Publication series

NameProceedings of the Annual Hawaii International Conference on System Sciences
ISSN (Electronic)2572-6862


ConferenceHawaii International Conference on System Sciences 2022
Abbreviated titleHICSS 2022
Country/TerritoryUnited States of America
Internet address


  • Human-Computer Interaction in the Digital Economy
  • construal level
  • information transparency
  • stated choice experiment
  • sustainable consumption

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