| Original language | English |
|---|---|
| Title of host publication | Proceedings of the Eighth Biennial World Marketing Congress |
| Place of Publication | Kuala Lumpur Malaysia |
| Publisher | Academy of Marketing Science |
| Pages | 197 - 201 |
| Number of pages | 5 |
| Publication status | Published - 1997 |
| Event | AMS World Marketing Congress 1997 - Kuala Lumpur, Malaysia Duration: 24 Jun 1997 → 27 Jun 1997 Conference number: 8th |
Conference
| Conference | AMS World Marketing Congress 1997 |
|---|---|
| Abbreviated title | AMS WMC 1997 |
| Country/Territory | Malaysia |
| City | Kuala Lumpur |
| Period | 24/06/97 → 27/06/97 |