Indigenous media and pop culture studies in the Philippines

This chapter explores the recognition, analysis, and interrogation of the media production practices and materials by Indigenous peoples (IPs) in the Philippines. Such is particularly important to study because they have become tools for many people, including Indigenous individuals, groups, and communities in the Philippines, for many functions, such as self-representation, resistance, socialization, education, and cultural mediation. This chapter outlines and interrogates the existing literature on the media products and practices of IPs in the Philippines while providing a brief history and a critical review and examination of the trends of this emerging field in the Philippines. Finally, it also maps out the prospects of such a field in the country, including but not limited to the exploration of media products and practices of IPs traditionally located outside the Cordillera Administrative Region. It amplifies neglected topics and discusses decolonizing potentials.