Independent and Interactive Effects of Exposure Sequence, Pioneership Awareness, and Product Trial on Consumer Evaluation of a Pioneer Brand

Michael Kamins, Frank Alpert, Michael T Elliott

Research output: Contribution to journalArticleResearchpeer-review

15 Citations (Scopus)
Original languageEnglish
Pages (from-to)223 - 229
Number of pages7
JournalJournal of Consumer Psychology
Publication statusPublished - 2000

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