Increasing brand loyalty of generation Y for future marketers

Violet Lazarevic, Sonja Yrjo Olavi Petrovic-Lazarevic

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the 3rd Biennial Conference of the Academy of World Business, Marketing and Management Development: Managing and Marketing Organizations in an Era of Global Complexity
EditorsGabriel Ogunmokun, Rony Gabbay, Janelle Rose
Place of PublicationPerth WA Australia
PublisherAcademy of World Business, Marketing and Management Development
Pages731 - 740
Number of pages10
Volume3
ISBN (Print)9780975227220
Publication statusPublished - 2008
EventAcademy of World Business, Marketing and Management Development (AWBMAMD) Conference 2008 - Rio de Janeiro, Brazil
Duration: 14 Jul 200817 Jul 2008
Conference number: 3rd

Conference

ConferenceAcademy of World Business, Marketing and Management Development (AWBMAMD) Conference 2008
Abbreviated titleAWBMAMD 2008
CountryBrazil
CityRio de Janeiro
Period14/07/0817/07/08

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