In-store music and consumer-brand relationships: relational transformation following experiences of (mis)fit

Michael Bryan Beverland, Elison Ai Ching Lim, Michael Morrison, Mile Terziovski

Research output: Contribution to journalArticleResearchpeer-review

68 Citations (Scopus)
Original languageEnglish
Pages (from-to)982 - 989
Number of pages8
JournalJournal of Business Research
Volume59
Issue number9
DOIs
Publication statusPublished - 2006

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