In-Store Design and Brand Positioning: Results from the USA

Michael Bryan Beverland, Stella Marie Minahan, Michael Morrison

Research output: Book/ReportCommissioned ReportResearch

Original languageEnglish
Place of PublicationCaulfield East Vic Australia
PublisherMonash University Publishing
Number of pages122
Publication statusPublished - 2003

Cite this

Beverland, M. B., Minahan, S. M., & Morrison, M. (2003). In-Store Design and Brand Positioning: Results from the USA. Caulfield East Vic Australia: Monash University Publishing.
Beverland, Michael Bryan ; Minahan, Stella Marie ; Morrison, Michael. / In-Store Design and Brand Positioning: Results from the USA. Caulfield East Vic Australia : Monash University Publishing, 2003. 122 p.
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title = "In-Store Design and Brand Positioning: Results from the USA",
author = "Beverland, {Michael Bryan} and Minahan, {Stella Marie} and Michael Morrison",
year = "2003",
language = "English",
publisher = "Monash University Publishing",

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Beverland, MB, Minahan, SM & Morrison, M 2003, In-Store Design and Brand Positioning: Results from the USA. Monash University Publishing, Caulfield East Vic Australia.

In-Store Design and Brand Positioning: Results from the USA. / Beverland, Michael Bryan; Minahan, Stella Marie; Morrison, Michael.

Caulfield East Vic Australia : Monash University Publishing, 2003. 122 p.

Research output: Book/ReportCommissioned ReportResearch

TY - BOOK

T1 - In-Store Design and Brand Positioning: Results from the USA

AU - Beverland, Michael Bryan

AU - Minahan, Stella Marie

AU - Morrison, Michael

PY - 2003

Y1 - 2003

M3 - Commissioned Report

BT - In-Store Design and Brand Positioning: Results from the USA

PB - Monash University Publishing

CY - Caulfield East Vic Australia

ER -

Beverland MB, Minahan SM, Morrison M. In-Store Design and Brand Positioning: Results from the USA. Caulfield East Vic Australia: Monash University Publishing, 2003. 122 p.