Implementating the Porter Strategy Types

Michael J Valos, Peter T Fitzroy, Felix T Mavondo

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of Australian and New Zealand Marketing Academy Conference
Place of PublicationDunedin New Zealand
PublisherUniversity of Otago
Pages2714 - 2727
Number of pages14
ISBN (Print)1-877156-07-8
Publication statusPublished - 1998
EventAust. New Zealand Marketing Academy Conf. 98 - Dunedin NZ, Dunedin New Zealand
Duration: 1 Jan 1998 → …

Conference

ConferenceAust. New Zealand Marketing Academy Conf. 98
CityDunedin New Zealand
Period1/01/98 → …

Cite this

Valos, M. J., Fitzroy, P. T., & Mavondo, F. T. (1998). Implementating the Porter Strategy Types. In Proceedings of Australian and New Zealand Marketing Academy Conference (pp. 2714 - 2727). Dunedin New Zealand: University of Otago.
Valos, Michael J ; Fitzroy, Peter T ; Mavondo, Felix T. / Implementating the Porter Strategy Types. Proceedings of Australian and New Zealand Marketing Academy Conference. Dunedin New Zealand : University of Otago, 1998. pp. 2714 - 2727
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year = "1998",
language = "English",
isbn = "1-877156-07-8",
pages = "2714 -- 2727",
booktitle = "Proceedings of Australian and New Zealand Marketing Academy Conference",
publisher = "University of Otago",

}

Valos, MJ, Fitzroy, PT & Mavondo, FT 1998, Implementating the Porter Strategy Types. in Proceedings of Australian and New Zealand Marketing Academy Conference. University of Otago, Dunedin New Zealand, pp. 2714 - 2727, Aust. New Zealand Marketing Academy Conf. 98, Dunedin New Zealand, 1/01/98.

Implementating the Porter Strategy Types. / Valos, Michael J; Fitzroy, Peter T; Mavondo, Felix T.

Proceedings of Australian and New Zealand Marketing Academy Conference. Dunedin New Zealand : University of Otago, 1998. p. 2714 - 2727.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

TY - GEN

T1 - Implementating the Porter Strategy Types

AU - Valos, Michael J

AU - Fitzroy, Peter T

AU - Mavondo, Felix T

PY - 1998

Y1 - 1998

M3 - Conference Paper

SN - 1-877156-07-8

SP - 2714

EP - 2727

BT - Proceedings of Australian and New Zealand Marketing Academy Conference

PB - University of Otago

CY - Dunedin New Zealand

ER -

Valos MJ, Fitzroy PT, Mavondo FT. Implementating the Porter Strategy Types. In Proceedings of Australian and New Zealand Marketing Academy Conference. Dunedin New Zealand: University of Otago. 1998. p. 2714 - 2727