Impacting employee attitudes through advertising

Bryan McLachlan, Elmarie Venter (Editor), Adele Berndt

Research output: Contribution to conferenceOther

Original languageEnglish
Pages1 - 24
Number of pages24
Publication statusPublished - 2009
EventConference of the Southern African Institute for Management Scientists (SAIMS) 2009 - Port Elizabeth South Africa, Port Elizabeth South Africa
Duration: 13 Sep 200916 Sep 2009

Conference

ConferenceConference of the Southern African Institute for Management Scientists (SAIMS) 2009
CityPort Elizabeth South Africa
Period13/09/0916/09/09

Cite this

McLachlan, B., Venter, E. (Ed.), & Berndt, A. (2009). Impacting employee attitudes through advertising. 1 - 24. Conference of the Southern African Institute for Management Scientists (SAIMS) 2009, Port Elizabeth South Africa, .